The ikp approach

Holistic communication planning

Strategy that works

Strategy that works

Effective PR work calls for a solid strategy and clear messages. This foundation spans the gap between digital and above-the-line communication, as well as information, dialogue and interaction.

Following a detailed review of the current position and an in-depth market analysis, we develop communication strategies that we implement with maximum creativity and efficiency. This helps us to bring brands, products and companies to life for the people they are trying to reach, enhancing their public reputation in the process.

And to ensure that we are prepared for every eventuality, we map out possible crisis scenarios ahead of time, and define processes and protocols in a crisis handbook.

We also put control mechanisms in place to show whether the jointly-defined standards and objectives are met.

Content that inspires

Content that inspires

Whether it’s online or offline, the biggest challenge in any communication project is making yourself heard. The key to success is authentic content.

Good content tells a story, entertains, explains or simply strikes a chord. This makes it relevant and useful – for listeners, readers and viewers. Only then does a story stand a chance of being noticed and passed on. Every brand, every product and every company has its own stories to tell. Sometimes they leap straight off the page and sometimes you have to dig a little deeper.

Our job is to find these stories with our clients and tell them in a way that resonates with the target audience. We distil company data, studies, expert statements and market trends into an accessible format – texts, images, graphics, videos, live streams and websites, to name just a few.

Channels that connect

Channels that connect<br />

The sheer variety of communication channels now available is greater than it has ever been. Anyone looking to harness their full potential needs to make sure they are familiar with the formal rules that go with the individual channels.

Content has to be adapted to the specific channel if it is to connect with people and meet their different needs and desires. We make the distinction between earned (media relations, influencer relations, investor relations), shared (social media, word of mouth), paid (advertorials, advertisements, paid posts) and owned (websites, blogs, magazines, newsletters) channels.

Additional tools such as events, media training and crisis workshops are integrated into the communication concept depending on the occasion, situation or topic.

What we do

We have been providing strategic communication support for our clients – shaped by our own brand of expertise, creativity and enthusiasm – for over 25 years now. We burnish public profiles, bolster reputations and promote dialogue with stakeholders – with a clear focus on achieving business objectives. Our advisers work with clients to develop a made-to-measure communications strategy consisting of custom solutions, ensuring that all PR measures dovetail effectively.

ikp’s service portfolio covers everything from preparing conventional press releases and managing social media channels to producing editorial schedules and video media. We also have extensive experience and in-depth expertise in crisis communications, media and influencer relations and media training.

After reviewing the current situation, we work with you to draw up a comprehensive communications strategy based on your company’s objectives. In the process, we give you access to our years of know-how as well as our capabilities in public and media relations, communication management, corporate publishing and digital marketing. In the course of regular meetings, we identify the topics to be covered in the year ahead and adapt communications activities accordingly. If required, we can also stay in regular contact with your communications managers.

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Viable, creative ideas and implementation tailored to the relevant target groups are the keys to an effective communications campaign. We help you to achieve your communication targets, using a mix of suitable tools and effective preparation of content for a range of channels. With a focus on PR, we take care of planning and bookings for the various communication measures, as well as coordinating with graphic artists and production managers. On request we can organise press conferences and events, including coordination of dates, copywriting, sending invitations, preparing press releases and forwarding them to the specified press distribution list.

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Exciting, entertaining content about your company and its people and products is the decisive factor when it comes to the success of social media campaigns and maximising your audience. Companies often have no idea of the communication gems hidden within the business, or the sorts of content they can offer. We devise a social media strategy including an editorial line based on a joint analysis of the status quo, definitions of your objectives and target groups, and the selection of social media channels. This also extends to preparing social media guidelines and selecting initial topics. We can handle campaign management, support the content production process and hold workshops that provide advice on boosting your coverage and raising awareness of social media activities.

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Media relations work is about building relationships, and topics and service play a decisive role. Over more than 25 years we have succeeded in earning high levels of confidence and credibility with editorial teams who can have a bearing on your success. We deal with media enquiries on your behalf, organise and manage media events and press conferences, prepare press kits and handle the distribution of press releases. We also collaborate closely with bloggers and influencers from a wide range of industries and product segments to effectively position your company and products on social media.

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Younger generations’ expectations have changed significantly in recent years – money isn’t everything any more. A sense of what you are working towards and why, as well as respect, teamwork and long-term prospects – these are the factors that make an employer attractive nowadays. Regular, open internal communications are another important aspect. We help you to present your employer brand in the best possible light, so that you can move closer to your goal of creating a strong sense of identification with the company among your employees.

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To a large extent, long-term business success depends on preserving the strong reputation of your company, products and senior executives. To ensure we are prepared for all eventualities, we sketch out possible crisis scenarios so that they can be prevented, and develop strategies and clear procedures as well as appropriate crisis communications. In the event of an unexpected crisis, we provide support in the shape of planning advice and strategic consulting, in addition to communications-based “firefighting” for your company. Companies are influenced by conditions that are shaped by politicians, public administrative bodies, interest groups and the general public. Proactive, transparent stakeholder communications build strong relationships with key stakeholders.

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A consistent visual presentation on every channel is important for a company or a brand to gain recognition and build trust. The creative implementation allows a company to set itself apart from the flood of visual stimuli and information. We either work with your already existing corporate identity or help you create a new, consistent design. Our services range from the creation of corporate design and logos to printed forms like customer magazines, image brochures, product catalogues, business reports, advertisements, posters and point of sale material such as banners, flags and roll-ups.

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From customer magazines and company brochures to annual, sustainability and environmental reports, whether hard copy or online – cross-media publishing enables you to secure customer loyalty, acquire new clients, highlight your capabilities, strengthen sales and marketing, provide information on complex topics and create a unique product experience. Technological advances and social media channels are supposed to simplify the process of spreading your message using video media – but without suitable content and the right strategy, producing videos is a shot in the dark. We help you to prepare your message, find the right wording for the script and get in touch with suitable production partners. We also provide on-site assistance with the shoot and make sure that editing meets your requirements. Once the video is ready, we take care of distribution via a range of channels, as part of a customised communications mix. This allows you to reach your desired target group and increase your audience.

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